British retailer M&S launches BODY lingerie line this month
M&S has been at the forefront of women’s underwear, pioneering innovation that lifts, shapes, smooths and supports generations of women. Now, drawing on a century of expertise and unrivalled customer insight, M&S is making history once again.
Marks & Spencer launches BODY this April, a 300-piece lingerie range combining bras, briefs, shapewear and essentials into a cohesive, solution-led system.
Focused on comfort, innovation and affordability, the collection reflects customer demand for confidence and everyday ease, redefining modern underwear with a modular, wear-for-you design approach.
Why BODY Is Already Being Called a Game Changer
As the UK’s lingerie market leader, where 1 in 3 women buys her knickers at M&S and a bra is sold every two seconds the brand doesn’t follow trends. It sets them. BODY, exclusively at M&S, brings together 300 meticulously designed pieces into one bold, modern, solution led collection, making it easier than ever to find underwear that actually works for your body.
The Customer Truth That Sparked a Revolution
M&S customer research revealed the most incredible insights:
- 99% of women prioritise comfort
- 89% want lingerie that boosts confidence
- 68% can’t wait to take their bra off at the end of the day
- 45% don’t believe stylish underwear should cost more
The result is BODY designed with one principle in mind: On the body, not on the mind
BODY delivers a fully modular approach to fit, feel and function, powered by cutting edge innovation, it’s lingerie that moves with you
- 360 degree stretch
- Seamless, laser cut edges
- Injectable boning that flexes with the body
- Sculpting, smoothing and minimising solutions
- No VPL knickers, padded and non-padded bras, even sculpting for bums
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)